Initial Reaction
1 Min Read
Players on the stories behind their logos
Written by Mark Williams
Perhaps the most iconic player logo in golf is the simple, four-color, open umbrella logo that identifies Arnold Palmer Enterprises, Inc.
The story goes that Palmer and a group of business associates were sitting around a table attempting to brainstorm a logo for business purposes. With nothing jumping out at him, a frustrated Palmer went to take a walk, but it was raining outside. He spotted a woman with a bright, multi-colored umbrella. He dashed back into the meeting with an idea. A few weeks later, Arnie had his new logo – an open golf umbrella done in four colors: red, yellow, white and green.
The Golden Bear logo established by Jack Nicklaus speaks for itself, Gary Player is easily identified as the Black Knight, Lee Trevino, the Merry Mex as he is known, never goes unnoticed, Greg Norman has the perfect fit with the Great White Shark and Tiger Woods’ famous TW has been replaced by TGR, which incorporates his business ventures in one place.
But what about other players on TOUR? Who has their own logo and how did they establish them?
Here are a few who tell you in their own words.
